WhatsApp DNA Test
Creative Direction
at Media.Monks Brasil
Creative Direction
at Media.Monks Brasil
To help users avoiding scams during 2021 Black Friday, Media.Monks worked alongside Meta's Creative X team to develop an easy-to-understand message explaining a little bit more of the social engineering tactics used by scammers. To do that. we created the first DNA test to be done within WhatsApp. Users were invited to use the platform features such as voice messages and video calls to verify the identify of the message sender. To help them, we've developed a pack of stickers with very personal questions that only a friend or family member would be able to answer.
To launch the message, we used two TV hosts, known for solving family and friends problems in their shows and also the ones who made DNA tests popular in Brazil.
To launch the message, we used two TV hosts, known for solving family and friends problems in their shows and also the ones who made DNA tests popular in Brazil.
Meet the Team:
WhatsApp
Head de Consumer Marketing Brasil; WhatsApp, Facebook e Instagram: Beatriz Bottesi
Head de Marketing, WhatsApp, Brasil: Taciana Lopes
Consumer Marketing Manager, WhatsApp, Brasil: Andrea Faccio
Consumer Marketing, WhatsApp, Brasil: Beatriz Cury
Head of Marketing Research; WhatsApp, Facebook e Instagram: Fabio Roberti Pulga
Strategic Media Planning; WhatsApp, Facebook e Instagram: André Gramorelli
Strategic Media Planning; WhatsApp, Facebook e Instagram: Ligia Mattos Olimpio
Marketing, Facebook, Brasil: João Pedro Ernandes
Co-Criação
Vice President, WhatsApp Creative X: Amanda Goodspeed
Global Head of Creative, WhatsApp Creative X: Rodrigo Moran
Global Creative Director, WhatsApp Creative X: André Felix e Lucas Heck
Production Strategist, WhatsApp Creative X: Fernanda Fonseca
MediaMonks
Executive Creative Director: Luciana Haguiara e Bruno Prosperi
Creative Director: Paulo Yanaguizawa
Head of Art: Bruno Bacci
Copywriters: Deco Artilheiro, Mayara Ribeiro e Ygor Silva
Art Directors: Bruno Bacci e Tieri Wince
Account Lead: Alex Amorim e Rafael Rizzo
RTV: Paula Mazini e Bruno Silva
Produtora de imagem: Sugarcane Filmes
Direção geral: Diego Locatelli
Assistente de Direção: Beatriz Salati
Produtor executivo: Igor Selingarde
Atendimento: Beatriz M Biasillo
Coordenador de produção: Murilo Paiva
Diretor de fotografia: Victor Alencar
Diretor de Arte: Thiago Cusack
Figurinista: Silvana Moura
Diretores de produção: Fellipe Zamberlan e Murilo Paiva
Gaffer: Deda Brito e Jailson de Castro Lessa
Maquinista: Alan Reis
Maquiadora: Iris Bittencourt
Montador: Felipe Bartorilla
Coordenador de pós: Giovanna Ohl
Finalizador: Felipe Bartorilla
Motion Graphics: Gabriel Fontenele, Henrique Trendo e Júlio César de Albuquerque
Color Grading: Júnior Xis
Head de Consumer Marketing Brasil; WhatsApp, Facebook e Instagram: Beatriz Bottesi
Head de Marketing, WhatsApp, Brasil: Taciana Lopes
Consumer Marketing Manager, WhatsApp, Brasil: Andrea Faccio
Consumer Marketing, WhatsApp, Brasil: Beatriz Cury
Head of Marketing Research; WhatsApp, Facebook e Instagram: Fabio Roberti Pulga
Strategic Media Planning; WhatsApp, Facebook e Instagram: André Gramorelli
Strategic Media Planning; WhatsApp, Facebook e Instagram: Ligia Mattos Olimpio
Marketing, Facebook, Brasil: João Pedro Ernandes
Co-Criação
Vice President, WhatsApp Creative X: Amanda Goodspeed
Global Head of Creative, WhatsApp Creative X: Rodrigo Moran
Global Creative Director, WhatsApp Creative X: André Felix e Lucas Heck
Production Strategist, WhatsApp Creative X: Fernanda Fonseca
MediaMonks
Executive Creative Director: Luciana Haguiara e Bruno Prosperi
Creative Director: Paulo Yanaguizawa
Head of Art: Bruno Bacci
Copywriters: Deco Artilheiro, Mayara Ribeiro e Ygor Silva
Art Directors: Bruno Bacci e Tieri Wince
Account Lead: Alex Amorim e Rafael Rizzo
RTV: Paula Mazini e Bruno Silva
Produtora de imagem: Sugarcane Filmes
Direção geral: Diego Locatelli
Assistente de Direção: Beatriz Salati
Produtor executivo: Igor Selingarde
Atendimento: Beatriz M Biasillo
Coordenador de produção: Murilo Paiva
Diretor de fotografia: Victor Alencar
Diretor de Arte: Thiago Cusack
Figurinista: Silvana Moura
Diretores de produção: Fellipe Zamberlan e Murilo Paiva
Gaffer: Deda Brito e Jailson de Castro Lessa
Maquinista: Alan Reis
Maquiadora: Iris Bittencourt
Montador: Felipe Bartorilla
Coordenador de pós: Giovanna Ohl
Finalizador: Felipe Bartorilla
Motion Graphics: Gabriel Fontenele, Henrique Trendo e Júlio César de Albuquerque
Color Grading: Júnior Xis