Itaú: Consórcios
Creative Direction
at Media.Monks
Creative Direction
at Media.Monks
Our job was to create the social media leg of Itaú's "pre-purchase" product campaign. To do so, we avoided talking about it. Yep, you read it right. Using Paulo Vieira, a comedian superstar, we created a series of content hacking the most trending social media formats to talk about a product that is considered boring but the young generation.
We created videos with TikTok dances, ASMR and Unboxing. The videos exploded on social media, driving a lot of awareness and engagement to the campaign.
We created videos with TikTok dances, ASMR and Unboxing. The videos exploded on social media, driving a lot of awareness and engagement to the campaign.
Meet the Team:
Media.Monks
CEO: Caio Del Manto (Managing Director)
ECD: Luciana Haguiara
Creative Director: Paulo Yanaguizawa
Creative team: Michel Martins, Mayara Ribeiro, Matias Marcossi, Guto Campello
Account team: Marina Porto, Juliana Pastori, Leonardo Fernandes.
Strategy: Daniel Kolb e Thiago Nascimento
Social: Douglas Campos, Thiago Queiroz, Henrique Gil
Data: Cezar Gomez
Itaú
Client Approval: Guilhermo Bressane, Eduardo Tracanella, Natalia Barreira, Bianca Simoes
Production House: Geral Filmes
Film Director: Pedro Knoll
Post production: Geral Filmes
Color: Gigio Pelosi
Executive producer: Bruno Gottardi
Producer: Renato Angello
Music Production: Zé Godoy
Sound design: Carbono Sound Lab
Cinematographer: Pedro Knoll
Editor: Pedro Knoll
Media.Monks
CEO: Caio Del Manto (Managing Director)
ECD: Luciana Haguiara
Creative Director: Paulo Yanaguizawa
Creative team: Michel Martins, Mayara Ribeiro, Matias Marcossi, Guto Campello
Account team: Marina Porto, Juliana Pastori, Leonardo Fernandes.
Strategy: Daniel Kolb e Thiago Nascimento
Social: Douglas Campos, Thiago Queiroz, Henrique Gil
Data: Cezar Gomez
Itaú
Client Approval: Guilhermo Bressane, Eduardo Tracanella, Natalia Barreira, Bianca Simoes
Production House: Geral Filmes
Film Director: Pedro Knoll
Post production: Geral Filmes
Color: Gigio Pelosi
Executive producer: Bruno Gottardi
Producer: Renato Angello
Music Production: Zé Godoy
Sound design: Carbono Sound Lab
Cinematographer: Pedro Knoll
Editor: Pedro Knoll