Havaianas vs. Cruella
Creative Direction
at Media.Monks

In partnership with Disney, Havaianas released a collection inspired by the new film Cruella and its punk-rock aesthetic. We helped them promote the shoes with a social media campaign and installation in their São Paulo flagship store. Working closely with Célula Preta — a young fashion designer collective — we styled the installation to look like it came straight off the film set. The social assets were equally striking, leveraging a scrapbook style to hark back to the process of fashion creation. The campaign successfully celebrated not just the shoe collection, but the gumption and talent of real-life fashion designers.